Jon Lonsdale | Source | CEO at Publicis Pro

Jon has 25+ years of experience in the B2B marketing and PR sector both in the UK and internationally.

Most of those years have been spent on the agency side launching, running and Octopus Group, an industry renowned agency doing cutting-edge (and award-winning) work. In 2021, Octopus Group joined the Publicis Groupe family as their center of excellence for B2B marketing in the UK and Europe. In February 2024, Octopus rebranded to Publicis Pro to grow its footprint further internationally.

Jon has worked in every segment of B2B marketing and has advised clients through almost every scenario and challenge. He has worked with 100s of clients personally including brands such as Oracle, SAP, Cisco, Google, Salesforce, Twilio, and McAfee. In technology-adjacent industries, he has also worked with Visa, Siemens, Rolls Royce, WorldPay, Transunion, Adecco Group, and other innovators across financial services, industrial, engineering, and professional services.

Specialisms include agency management and growth, creative planning, messaging, and storytelling, senior client counsel, and integrated campaign development. Jon loves coming up with ideas that make a difference and make sense of complex disciplines, always with the dual goals of building reputation and driving sales.