Getaway is a new lifestyle brand that offers tiny cabins designed for disconnecting and a quick immersion in nature. Their latest Outpost opens today near Austin.
The idea was a small cabin with no WiFi, a sacred place with no work. I thought maybe someone else would like it. It wasn’t an obvious business model. The idea was to appeal to over-committed and over-connected urbanites with nature, silence and campfires. The hope was that they could recharge and reconnect.