Jonas Sickler | Source | Digital Marketing Analyst at Terakeet

COVID has certainly made it difficult to balance schedules. School was hybrid and then 100% virtual, so trying to juggle the schedule between my son's school, my work, and giving him attention when we’re both home together, but then also doing my job. Fortunately, Terakeet makes it easy to prioritize family.

Consumers are relatively forgiving of major brands under "certain" circumstances. "Take Samsung, for example. True technology fans of the brand will remain loyal no matter what happened to their phones, as long as the situation is rectified."

But when you look at food brands, consumers are much less forgiving. For people with allergies, undisclosed contaminants are a very big deal. Someone with a severe peanut allergy may never again trust a brand after a peanut-related recall. The same goes for those with celiac disease. Cheerios reputation was dinged several years ago after it was discovered that their gluten free labeled cereal wasn't completely gluten free. This issue has since been fixed, but some celiac consumers are still reluctant to try the brand.

Yahoo's data breach is somewhere in the middle. It's not a cult brand like Samsung, nor is the breach of trust life threatening. I think consumer sentiment about yahoo will turn negative for a little while, but not enough to harm the brand long term.