The main focus of Jonathan's life is entrepreneurship and the creation of new ventures. He have a special passion for finding creative, profitable models in non-routine systems. His rich experience in creating business models in many areas including events production, emergency medicine, music, education and more, helps him look at businesses from a sharp perspective, focused on finding problems and looking for immediate and long-term solutions.
Joyned turns retailer websites into mini social media platforms where shoppers can show friends their potential purchases and shop together without leaving the site.
Today, social media marketing is making big companies exist, but merchants are dependent on it. Instead of having a blackbox of engagements, we are bringing a new perspective that gives merchants the ability to go into the black box, and that gives them a huge competitive advantage.