Jonathan Anderson | Source | Co-Founder & CEO at Candu

The core problem in B2B SaaS is that users have different needs, but they all get invited into the same product experience. In my previous life in client services, I knew what my customers wanted, but because I wasn’t writing code, I had no real power to change how we onboarded them to our product. Candu empowers people like me to create personalized, in-product customer onboarding experiences.