Jonathan Lister is a product-oriented, global B2B go-to-market executive with deep experience in SaaS and digital media. Jonathan has helped to build and run multiple billion-dollar organizations and is well known for casting a compelling vision, focused execution, and unlocking great talent and customer value.
Podcast Episode · Make It Happen Mondays - B2B Sales Talk with John Barrows · 03/02/2025 · 55m
Vidyard is the easiest way to create, host, and share videos so you can keep connecting with customers and colleagues.
"For teams using AI Avatars and other video-based agentic sales tools, there’s something else to look forward to this year. As AI models advance, AI Avatars will soon become indistinguishable from human-recorded videos. Facial expressions, vocal tone, even regional accents will all be replicable, making these tools an even more seamless part of go-to-market strategies."