Jonathan Lister | Source | COO at Vidyard

JL

Jonathan Lister

COO at Vidyard
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Jonathan Lister is a product-oriented, global B2B go-to-market executive with deep experience in SaaS and digital media. Jonathan has helped to build and run multiple billion-dollar organizations and is well known for casting a compelling vision, focused execution, and unlocking great talent and customer value.

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  • Vidyard's AI Video Tools Revolutionize Sales Engagement
    Jonathan highlights AI's ability to enhance video content creation, boosting sales team efficiency and engagement. Vidyard's Video Sales Agent offers personalized outreach, reducing no-show rates and improving buyer experiences. While AI aids productivity, it can't replace human insight. Vidyard leads in AI video tech, focusing on ethical standards and strategic integration to maximize impact.
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  • "For teams using AI Avatars and other video-based agentic sales tools, there’s something else to look forward to this year. As AI models advance, AI Avatars will soon become indistinguishable from human-recorded videos. Facial expressions, vocal tone, even regional accents will all be replicable, making these tools an even more seamless part of go-to-market strategies."

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