Jonathan Wolfson

Founder, Co-CEO at Ingenuity Brands
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Jonathan is the Founder and Co-CEO of Ingenuity™ Brands. A serial entrepreneur, he has a history of building innovative food companies and disruptive brands. A father of three, Jonathan is passionate about improving the lives of people and the planet. In 2019, he leveraged his background and experience developing and bringing to market algae-based ingredients, the main source of Omega-3 DHA and EPA, to create Brainiac Foods, real and delicious snacks that feed the brain to fuel the brilliance. In collaboration with a team of nutrition scientists, pediatricians, neurologists and dieticians and after tests by real families, Brainiac offers snacks for the whole family.

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  • We need to be consuming and replacing critical nutrients that our brains are made of every day. This is essential for our brains to develop when we're young, for them to be healthy for our lives, for them to perform to their maximum potential, which I think we all want, and for us to maintain our cognitive abilities as we age.

  • Save all of your rejections from colleges, jobs, investors, venture funds, pursued hires, etc. One day, when you’ve had some success, which if you are persistent you will, you can wallpaper a room with them and enjoy that room.

  • Bringing an idea from intangible to tangible is often much more difficult than initially planned. The only way to overcome that is to understand that the process will entail failure. Failing is part of the process of making better-for-us and better-for-our-planet products.