Joosep Seitam | Source | Co-founder at icecartel
Joosep Seitam
Joosep Seitam is the co-founder of Icecartel, a New York based men's jewelry e-commerce platform.
With over six years of experience in e-commerce and men's fashion industry, he specializes in strategic branding and social media marketing. He has been helping fashion brands scale through consumer psychology and brand positioning.
You can find his insights on Shopify, GOBankingRates, Yahoo, and MSN.
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icecartel (https://icecartel.com/)
Co-founder
started Jan 2023
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ALDI's Checkout Speed: The Secret Behind Lightning-Fast Scanning
Joosep explains ALDI's checkout speed is due to "specialized training, advanced scanners, and strategic product packaging." ALDI's staffing model requires fewer, faster cashiers, unlike larger chains. Simple product designs with accessible barcodes enhance scanning efficiency. Quick checkouts boost customer satisfaction and loyalty, as shorter lines are universally preferred. -
Boards Must Address CEO Health with Empathy and Urgency
Joosep stresses the need for boards to act when a CEO's health impacts decisions. He advises, "They need to come at the conversation with empathy, not accusation." Balancing sensitivity with urgency and having a clear procedure is crucial. Regular check-ins can prevent crises. -
Unlock Savings: Smart Shopping Abroad and VAT Explained
Joosep reveals that Swiss watches, Italian leather bags, and Japanese cutlery are cheaper abroad due to fewer markups. "VAT, a tax on goods/services, can be refunded to tourists," offering savings on luxury items. Contact shops for tax-free options, keep receipts, and claim refunds at airports. Joosep's e-commerce experience highlights the importance of smart shopping.
