Unlocking the Power of SMS and Mobile Marketing for Small Businesses
Jordan highlights SMS marketing's high open rates and cost-effectiveness, emphasizing the importance of permission and concise messaging. Mobile marketing offers broader reach and multiple engagement formats. Tips include mobile optimization, location targeting, and testing various channels. Both strategies enable small businesses to connect directly with customers, driving engagement and conversions.
AI in Marketing: Balancing Innovation with Brand Authenticity
Jordan warns that while AI excels in creating first drafts and personalizing ads, it should not define brand voice. "Content tied to brand identity must originate from humans to maintain authenticity." Over-reliance on AI risks generic content and reputational damage. The future lies in blending AI's efficiency with human creativity for brand-safe content.