As employees are demanding more flexibility from benefits, many companies are looking for new ways to keep employees engaged and happy through the pandemic.
COVID-19 has really accelerated [the shift to personalized benefits] a great deal. We've gone from a small amount of tech companies providing personalized benefits to now all of a sudden, the phone's ringing off the hook for [employers] to provide that for their employees. So it's interesting that it takes a pandemic to move the needle that quickly.