Jorge Barragan is the CEO and Co-Founder of The Picklr Inc. He's also part owner of MLP's California BLQK Bears. Experienced in Enterprise Software Sales, Jorge has been a key part of a company that saw an IPO and two successful exits. In 2020, long before the indoor pickleball craze began, he envisioned a place where people could enjoy this sport year-round. Teaming up with his best friend, Austin, they've turned this vision into a reality, now with seven locations and 80+ franchisees across the country.
Beyond business, Jorge is a family man, a father of six, and married to Saydee Barragan. A sports enthusiast who enjoys playing pickleball and golf.
Founded in 2021, The Picklr has seven company-owned locations open, with six in Utah, where it’s headquartered, and another in Colorado. The brand launched its franchise program this year, and since September, has agreements signed for 110 units.
"The rapid growth of The Picklr franchises is a testament to the incredible demand for a top-tier Pickleball experience," said Jorge Barragan, Co-Founder and CEO of The Picklr. "We're not just expanding our footprint—we are creating a movement. This milestone of over 100 franchises sold affirms that The Picklr is fulfilling a vital need to provide courts to pickleball communities across the county. We take our responsibility to be at the forefront of this movement seriously, and we're committed to providing the very best to our franchisees and the communities they serve."
“Our growth strategy is centered on the owners,” said The Picklr founder and CEO Jorge Barragan. “The most important factor for us was trying to find the franchisees who will be successful as our initial operators. We were very selective and more focused on the experience of the franchisees than on the geography or location.”