Josh Lamb | Source | CEO and Founder at HighRewards

Josh Lamb is the Co-Founder and CEO of HighRewards, an AI-powered retail rewards platform built for regulated industries like cannabis and alcohol. A veteran of the retail media and fintech space, Josh previously led marketing at Shopkick, one of the first gamified shopping apps, and held leadership roles at Leafwell, the largest U.S. provider of medical cannabis cards. With deep expertise in consumer engagement, data-driven marketing, and loyalty ecosystems, Josh founded HighRewards to solve the marketing challenges faced by age-gated industries, creating a platform that blends gamification, real-time data collection, and performance-based incentives. Under his leadership, HighRewards has rapidly grown to serve tens of thousands of users and leading brands across the U.S.