Josh Penzell | Source | Vice President of AI Strategy & Innovation at ELB Learning

With over 15 years of experience in coaching sales teams, developing global strategy, leading cross-functional teams, and facilitating organizational innovation, I am a Head Consultant who uses the power of Metaphor and the language of Theater to solve big business problems, especially in the age of Generative AI. I call this approach TheaterThink, because it leverages my theater career to deliver value and results in diverse and complex situations.

As an AI Consultant at ELB Learning, I unlock the power of Generative AI for e-learning, instructional design, and sales to create value for ELB and its customers. I apply TheaterThink to design novel learning experiences, such as a just-in-time voice assistant for vehicle manufacturers at Zoox, that reduce errors and wasted time. I also propel learning initiatives to the next level by delivering results and behaviors rather than spending resources on creating content. For example, I reduced ongoing new hire training resources at Zillow Rentals by 50% while also improving the ramp performance of sales professionals by 86%. My vision is my value; my results are my proof.