Josh Penzell | Source | Vice President of AI Strategy & Innovation at ELB Learning

With over 15 years of experience in coaching sales teams, developing global strategy, leading cross-functional teams, and facilitating organizational innovation, Josh is VP of AI Strategy & Innovation who uses the power of Metaphor and the language of Theater to solve big business problems, especially in the age of Generative AI. He calls this approach TheaterThink, because it leverages his theater career to deliver value and results in diverse and complex situations.

At ELB Learning, Josh unlocks the power of Generative AI for e-learning, instructional design, and sales to create value for ELB and its customers. He applies TheaterThink to design novel learning experiences, such as a just-in-time voice assistant for vehicle manufacturers at Zoox, that reduce errors and wasted time. He also propels learning initiatives to the next level by delivering results and behaviors rather than spending resources on creating content.