I want us to be making a change here in Kentucky. I want the people that work with us to be better than before they started working with us. There is a community here you don’t find in a lot of places. When I lived in Lexington, I had no doubt that I was part of the community. I’ve never forgotten that. It’s a great business community. It’s growing, it’s thriving, there’s a ton of opportunity here. We want to drive and change the conversation, and show that marketing is more than throwing ads up on billboards—it’s making a positive change in businesses with their messaging, their brand, their presence, and their reputation.