Joshua A. Shuart | Source | Professor and chair of Sport Management Program at Sacred Heart University
Joshua A. Shuart
Professor and chair of Sport Management Program at Sacred Heart University
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Joshua teaches primarily in the Sport Management program, and arrived at Sacred Heart in 2002. His expertise and scholarly interests include celebrity endorsement, sport marketing, and sport and entertainment sponsorship. He is a member of the North American Society for the Sociology of Sport (NASSS), The Alliance for Sport Business, Sport Marketing Association (SMA), and the North American Society for Sport Management (NASSM). Joshua has consulted with numerous organizations, teams and corporations, including: ESPN, World Wrestling Entertainment, The Harlem Globetrotters, Madison Square Garden, and the Bridgeport Sound Tigers.
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Sacred Heart University
Professor and chair of Sport Management Program
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Netflix Streams NFL: A Game-Changer for Holiday Football
Dr. Shuart notes, "Netflix enters a crowded NFL streaming space, aiming to boost subscriptions. Despite past streaming issues, their vast subscriber base is an advantage. The NFL's holiday games on Netflix could enhance revenue and viewership for both. However, traditional broadcasters like ESPN still hold the infrastructure edge. As media rights costs rise, expect subscription prices to follow."
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