I drive growth for Shopify brands through data-driven, no-fluff strategies. With a decade of dedicated ecommerce experience and 20 years in digital marketing, I bring a comprehensive understanding of the entire ecommerce landscape from retail, digital marketing, and strategy. I’ve helped store owners and marketers from Shopify themselves, Ridge, Modibodi, Purple Mattress, and French Connection and have managed hundreds of millions in ad spend across Google Ads, Facebook ads, and TikTok.
You can browse my YouTube https://www.youtube.com/@DigitalDarts
I offer expert insights on all aspects of digital marketing and ecommerce. Seeking opportunities for interviews, quotes, and expert commentary.
"You need to get it, want it, and have the capacity to do it. If you can demonstrate them in your outreach email to businesses, you will stand out from 99% of ‘normal’ applicants." https://blog.hubspot.com/marketing/job-inquiry-email
"The secret is to craft your thumbnail before making the video, not at the time of upload, so the video itself delivers on the thumbnail. The best YouTubers sort out their thumbnail and title before hitting record." https://blog.hubspot.com/marketing/youtube-seo