Juan Pablo Madrid

Design Director at Online Optimism
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As Design Director at Online Optimism, Juan Pablo (JP) leads all design projects from website development to brand identity creation. He takes creative approaches to making information simple and accessible while ensuring consistency and aesthetics. Since joining Online Optimism, he has launched dozens of websites for clients across the country and proudly created materials, such as infographics and animations, for clients in a variety of industries, including government, non-profit, hospitality, and medical.

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  • We try to make specialists feel really as a part of their departments. They’re not just doing busy work, and getting coffee, doing the classic intern work. You’re working directly on client accounts with your supervisors. We give them [key performance indicators] to meet on their term, we do check-ins with them, so they pretty much feel a part of the company and will strive to improve.

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