Juan Palacio | Source | Founder and CEO at BloomsyBox.com

Juan Palacio is the founder and CEO of BloomsyBox.com, a startup floral subscription company that delivers fresh-cut flowers nationwide directly from Rainforest Alliance Certified farms. An immigrant from Colombia and former CEO of BoutiqueHotels.com, Palacio initially gained inspiration for his subscription business from beauty subscription brand, Birchbox, and his first job in the US selling flowers door-to-door to South Beach hotels. Success started to bloom when BloomsyBox partnered up with The Elite Flower, one of the world's largest flower breeders, growers, and distributors of fresh-cut flowers.

Upon BloomsyBox.com's launch in September 2015, the company acquired 11K subscriptions in just 24 months by leveraging Juan's digital marketing experience and the brand's growing reputation for delivering and discovering beautiful blooms. The vertically integrated company has been ranked among the Inc. 5000 fastest-growing private companies in America for two consecutive years after breaking sales records during the global pandemic. Palacio travels often from Colombia to Miami and Louisville, where most of BloomsyBox's daily operations take place.