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Julia Shih

Founder at Body + Soul
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Julia Shih is the owner and founder of Body + Soul, a company guided by the belief that self-care is the foundation of wellness. After working as a corporate executive in the technology space and being a first-time mom, Shih realized the importance of approaching self-care as a daily maintenance practice and became inspired to start her own business. Shih created the vegan and chemical-free skincare line out of her love of herbs and botanicals and the healing properties they provide. Additionally, as a lifelong athlete, she struggled through multiple surgeries starting at a young age and sought out more holistic ways of healing. This led to the formulation of the bodycare line dedicated to promoting and stimulating the body’s natural healing progress with products ranging from Miracle Sports Cream, Oki Doki Cream for Kids, Bath Teas and more. Today, Miracle Sports Cream is used by professional athletes, Olympians, weekend warriors and those aging gracefully who need a few years back on their legs. Shih’s dedication is seen in each product Body + Soul offers leaving customers feeling radiant and empowered. She is currently based in Northern California where the Body + Soul GMP-compliant facility is located.