Founder & CEO Julian’s passion is discovering the small patterns that lead to big change across industries - from finance to energy to consumer brands. After getting his start as a macro-trader with an eye for market-shaking trends, he used those talents to build and sell two successful hedge funds (including Pagoda Capital, later acquired by Tudor Capital) as well as an international oil services business (Kuiper International, later acquired by Gulf Capital). In 2013, he was inspired by exciting changes in the beauty space and became angel investor to cosmetics etailer Luxola (later sold to LVMH) and went on to co-found Skin Laundry, the disruptive dermatology business that has quickly expanded across the US, Europe, Asia, and the Middle East. Tracking the social commerce phenomenon in China, he founded SuperOrdinary in Shanghai in 2017 as a laboratory to grow the next generation of innovative consumer brands. SuperOrdinary has since evolved into a global leader in social commerce and livestreaming and has become a destination for content creators looking to scale their reach. SuperOrdinary has a network of over 65,000 creators globally, with studios in Shanghai and Los Angeles. Julian is proud to lead a team that currently includes over 250 employees from companies such as L’Oreal, Nike, Airbnb, Tencent, Microsoft and Paypal.