Julianna Jacobson | Source | SVP, Marketing Communications at Hot Paper Lantern
Julianna Jacobson
Julianna Jacobson is a versatile communications and marketing leader with a proven history of delivering measurable results through reputation-building initiatives. Throughout her 17-year career, she has elevated global brands and increased awareness, growing businesses through strategic, integrated campaigns. Julianna has led award-winning programs for brands in a variety of sectors, including consumer packaged goods, food and beverage, health and lifestyle, and nonprofit.
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Hot Paper Lantern
SVP, Marketing Communications
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Consumers are increasingly motivated by politics
Opponents of the Trump administration have called for a boycott of Tesla because of Elon Musk's high-profile role in reccomending cuts in government spendi
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What the Apple, Bumble and Swehl ad controversies have in common - PR Daily
Swiftly retracting ads after release is not a sustainable solution.
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Does Your Employer Brand Reflect Your Corporate Brand? (It should)
I want to tell a story about employer brand. A recent search for a senior HR position resulted in hundreds of resumes and top candidates.
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Brand Purpose: Navigating Change Amid DEI and ESG Pushback
Julianna notes a shift in brand communication, emphasizing purpose integration into operations. She states, "Companies that remain consistent in their values tend to receive less pushback." Brands aligning marketing with purpose can better protect reputations amidst DEI and ESG challenges. -
Tesla's Brand Perception: A Political and Consumer Crossroad
Julianna notes, "People see products they own as an extension of their personal brand and values." Tesla's brand is linked to Elon Musk's political activities, affecting consumer choices. In today's climate, brands must consider diverse audiences to maintain relevance and sales. -
Tesla Backlash: CEO's Politics Drive Owners to Sell
Julianna explains that Tesla owners view their cars as extensions of their personal brand. Disapproval of Elon Musk's political activities leads them to dissociate from Tesla. She notes, "Consumers are taking stances with their wallets," aligning purchases with personal values, especially post-2022, when political climate changes heightened this effect.
