Julie Maskulka | Source | CEO and Founder at Anecdote Candles
Julie Maskulka
Julie is the Owner at Anecdote Candles. Before candle making, she spent over a decade as a Strategy Consultant at Ernst & Young and IDEO, a Silicon Valley-based innovation consultancy. Within these roles, Julie led teams through the ins and outs of the design and innovation process, evolving early product concepts, building innovation labs, and launching new business ventures.
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Anecdote Candles (https://anecdotecandles.com/)
CEO and Founder
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Wellness Candles Are the Next Big Thing in Home Fragrance
Home fragrance brands like NEST and LAFCO are creating wellness candles to help fill our homes with comfort during stressful times.
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The fragrances we selected all serve multiple purposes: they can feel calming yet invigorating; grounding yet refreshing; and complex yet light. We love that fragrance has the ability to play with these tensions to evoke new and different takes on familiar things. The specific scents we selected were based on the anecdotes because we have a very particular approach to product development. We always start with a story, then translate that into a feeling, and finally develop the olfactory that best represents that.
