There aren't many standards in how ESG portfolios are created. There is a big disconnect. A lot of companies are putting out grand plans, but there is not an ecosystem to analyze, verify and make sure there is no gap between stated goals and reality.
Amazon sustainability initiatives -- which include a $2 billion Climate Pledge Fund -- are not enough to curtail criticism from environmental activists. The company's pledge to improve its carbon footprint could push others to do the same, as sustainability factors into investments and publicity.