Justin Banon is the Cofounder at Boson Protocol. Justin is a researcher within the fields of innovation and blockchain with a focus on token-powered network effects business models. He previously headed-up Collinson Travel Experiences Division, a group of global loyalty rewards platforms including Priority Pass, LoungeKey and Mastercard Airport Experiences. Justin scaled this business 20x from $50m to $1Bn pa revenue, through business model innovation and digital transformation.
The metaverse is aiming to establish complete decentralization infrastructure at its very foundation. This is already happening with NFTs.
We have incredibly ambitious plans for the land. By providing the ability to buy something in the metaverse, and then take ownership of it in the real world, we are enabling new and exciting experiences that encapsulate the possibilities of ecommerce, allowing brands to have direct contact with their customers without requiring intermediaries.