Justin Belmont | Source | Founder & CEO at Prose
Justin Belmont
As a lifelong writer, editor, and marketer, I founded Prose (www.prosemedia.com), a full-service marketing and staffing agency that has helped scale 1,000+ brands since 2012. Powered by a leading process, a passionate team, and a network of 1,000+ vetted world-class marketers, we make it easy for businesses to work with the best freelance and fractional marketers on demand.
Before Prose, I was the internal Editor-in-Chief @ Google, overseeing internal news for employees worldwide, and later served as Director of Communications & CEO Speechwriter @ Endeavor, an entrepreneurship nonprofit in 45 countries.
I've written a tech humor column for Forbes and published a couple books, Inside New York (30k copies sold) and The Art of Bicycling, a sports poetry anthology. Bylines include The Wall Street Journal, Fortune, Reader's Digest, and Psychology Today.
During my MFA in Nonfiction Writing at Columbia (which I funded through a couple early startups, an online bookselling venture and a social enterprise), I read poetry submissions for The New Yorker and was managing editor of Columbia Journal. Previously I studied literature at Oxford and graduated from Tufts.
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Prose (https://www.prosemedia.com)
Founder & CEO
started Dec 2012
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Forbes Agency Council page
Find articles by Justin Belmont, Founder & CEO of Prose and member of the Forbes Agency Council
Article
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Reverse Mentoring: Bridging the Gap for Isolated C-Suite Executives
Justin highlights that reverse mentoring disrupts executive isolation by pairing them with younger staff for "unfiltered truths and fresh, innovative perspectives." Young employees offer clarity on tech, culture, and employee sentiment. Effective programs last 6-12 months, fostering transparency and better decisions. For hesitant execs, "listening tours" or coffee chats are viable alternatives. -
Agentic Marketing: Balancing AI Guidance and Customer Autonomy
Justin emphasizes AI-driven personalization that empowers customers without overwhelming them. He notes, "The best brands use AI to anticipate needs, simplify decisions, and enhance experiences." Highlighting Spotify and Netflix, he warns against overcomplicating experiences. Real-time data is crucial but must be managed to avoid decision fatigue. Brands mastering this balance will enhance loyalty and lifetime value. -
Leadership Clarity: The Power of Non-Negotiables
Justin emphasizes that non-negotiables act as a leader's compass, providing clarity and confidence. He stresses, "If it’s not excellent, it’s not Prose." By sharing real stories of success and failure, Justin inspires commitment, showing that understanding the stakes leads to genuine belief and adherence to these guiding principles.
