Kara Goldin | Source | Founder and CEO at Hint
Kara Goldin
Kara Goldin is the Founder and CEO of Hint, Inc. She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink and EY Entrepreneur of the Year for Northern California. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. Kara has successfully navigated the world of large companies and startups in many industries including media, tech and consumer products. In addition, she understands retail and direct to consumer well. She is an active speaker & writer and hosts the podcast The Kara Goldin Show where she interviews founders, entrepreneurs and other disruptors across various industries. Kara’s first book, Undaunted, published by Harper Leadership, was released in October 2020.
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Hint
Founder and CEO
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Hint CEO Kara Goldin on managing ‘crazy growth,’ CPG suitors, and SPACs: ‘I think it's kind of buyer beware…’
After 16 years of blood, sweat and tears building a consumer brand, Hint Inc founder Kara Goldin has been through some ups and downs, and 2020 offered up both in equal measure. But while many beverage brands struggled to adapt in a rollercoaster year, Hint grew revenues by almost 50%.
Article
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The question became, what can we do to move those sales into direct to consumer? We had over a million consumers in our database as of March of last year, so we sent out an email and said we have plenty of inventory, so if you're interested in ordering your favorite Hint flavor, go online and order a case directly from us, and we saw an incredible lift from that email. Our direct to consumer business almost tripled.
