Karin O’Neill | Source | Senior Vice President at Ipsos North America

Karin brings broad-ranging client-side insights experience, along with the innovation of Ipsos, GRIT #1 ranked supplier, to her clients’ business questions. Her client-side roles ranged from the early front end of innovation to brand building and retail, from strategy to in-market execution. After starting her career in analytics, she moved over to consumer research to understand the "why" behind the data. Data analytics and human insight are better together. Since joining Ipsos, She has led innovation and marketing plans, as well as CPG and Financial Services sectors, for US qualitative business.