Karl Van Buren, CEO and co-founder of Audyence, has over a decade of executive experience in sales, marketing, and business development for leading companies within the B2B demand generation and media industry.
This Interview with TechBullion is an insight from Karl Van Buren, co-founder and CEO of Audyence, whose innovative programmatic platform is redefining how advertisers and publishers manage lead generation.
Marketing is an ever-changing, dynamic, and multifaceted discipline, and its direction will always follow consumers' preferences, especially how they prefer to connect with one another.
These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to monitor campaign effectiveness,