Karly Craig is an accomplished email marketing strategist, author of Email Is Not Dead, and Fractional CMO/COO. She has transformed email into a dynamic channel for engagement and growth for hundreds of brands. After building a seven-figure email marketing agency and successfully selling it, Karly continues to influence the industry through speaking engagements across the United States and appearances on leading podcasts. Known for her strategic expertise in deliverability and content automation, she brings clarity to complex marketing challenges, helping brands deepen customer connections and stay ahead in the digital landscape. With skills spanning from deliverability to SMS, Karly is a sought-after consultant recognized for turning industry insights into actionable, impactful strategies.
Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland.
Karly McFarland is the COO at Mini Katana, one of DTCs most disruptive brands selling the world's most popular katana made from high quality steel.
Ever wondered how the perfect blend of email marketing and operations can elevate an eCommerce business? In this episode, I’m joined by Karly Craig, author of Email is Not Dead, COO of MiniKatana.com, and Co-Founder of email marketing agency TequilaSunrise.co. Karly has been on my radar for quite some time, and I’m excited to dive deep into email marketing, operations, and systems building today.