The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products, today announced the appointment of Lo
I’ll never forget my first Thanksgiving after going vegetarian. The jokes were aplenty, and I had no shortage of turkey wafted in my face. Nonetheless, I’ve shown up to every Thanksgiving since with my frozen soy-based turkey proudly in hand. Four years later, we are in the midst of a total plant-based blitz, and I know my fellow vegetarians and vegans are eager to push the agenda. Much of this movement’s growing popularity is attributed to retailers and foodservice entities that have made a targeted effort to bring plant-based to the forefront.
It’s a pivotal time for Meatless Farm in North America. Not only is there a growing consumer appetite for and awareness of plant-based meat alternatives; our launch with Whole Foods Markets in the U.S. has created demand from the retail and restaurant trade as well. We’re looking forward to building on the current momentum with Lone and Mark at the forefront.
Plant-based diets are currently very topical, however for many people it isn’t a fad or about giving up meat altogether, it’s about finding a balance that is healthy, tasty, and good for the planet.