Kat Cole

COO & President at Athletic Greens
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Kat Cole is an investor and advisor to high-growth businesses, funds, and brands with a focus on food and beverage, wellness, franchises, SMB tech, and web3. As President and Chief Operating Officer at Athletic Greens, Cole joins Chris Ashenden, Founder and Chief Executive Officer, to lead the company and will focus on driving organizational scale, accelerating business growth and global expansion, innovation, and more. Cole brings with her more than a decade leading Focus Brands as COO and President. During her tenure, she led the company’s eight brands including Cinnabon, Auntie Anne’s, Moe’s, McAllister’s, and Jamba with over 7,000 operations globally as well as the multi-brand licensing and CPG business with over $1Billion in annual sales. Prior to Focus Brands, Kat was Vice President at Hooters, starting as a waitress, becoming a corporate employee by 20, VP by 26, and leading the company’s global growth through franchising, training, and operations as a member of the global executive team culminating in the sale of the company into private equity in 2010.

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  • Before I knew it, I was meeting the team and, by May, he was like, ‘Come help me build this'. I want my mom to take this. She’s a 65-year-old small business owner that raised three kids. I want to stay really strong and healthy. I want to build healthier habits, and I don’t want to criticize where the company has been because it is amazing what he’s built, but it’s time to expand to every woman who can afford it. And, I would argue, given that it replaces a multivitamin, pro and prebiotics, and adaptogens, it is quite easy to rationalize the premium price point.

    10 January 2023
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