Kat Dey | Source | ettitude

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Kat Dey

ettitude
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Kat Dey is a serial entrepreneur and executive, named one of “35 People to Watch”. She is Co-Founder & President of ettitude (www.ettitude.com), an award-winning material science company with the mission to dramatically reduce the harmful environmental impact of textiles. With its proprietary technologies, ettitude offers sustainable bedding, bath essentials, apparel and a variety of textiles made with CleanBamboo® . The manufacturing process is a clean alternative to the highly polluting cotton, viscose, silk and cashmere. ettitude is Climate Neutral certified and a B Corp. Prior to ettitude, Dey had a decade of experience scaling mission-driven companies. Her prior company was named by Crains NY as the #3 fastest growing company in New York before it was acquired in 2017. Today Dey also serves as advisor and investor in several early stage companies. Prior to her startup journey, Dey held strategy positions at Weight Watchers and Thomson Reuters, and received her MBA from Columbia Business School and her Bachelor’s Degree from Columbia University. Kat and her companies have appeared in Fortune, Forbes, WSJ, LA Times, Today, FOX, BBC and more.

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  • FORBES: Bedding Brand Ettitude’s Focus On Textile Innovation & Sustainability

    Bedding and material innovation brand ettitude places material innovation at the forefront of its mission: a commitment to revolutionize the textile industry. Here's how.

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    “[Quiet luxury] in particular is perfect for our brand because we’ve always been about understated elegance and comfort, and this trend translates perfectly into the balance we’ve always been promoting,” says Kat Dey, co-founder and president of Los Angeles–based lifestyle brand Ettitude. When the brand identified that the rising microtrend aligned with its existing assortment of soft goods, the team sent products to content creators who were early adopters of trends like quiet luxury, while also executing a marketing push highlighting their on-trend pieces.

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