Kate Andreeva | Source | Head of Influencer Talent Relations at HypeFactory
Kate Andreeva
Kate played a key role in building our Talent Management department, which started in January 2023. Even though the field is highly competitive and we began from scratch, her determination and leadership helped us grow quickly. In just one year, the department became profitable and expanded from zero to twenty creators. Kate always puts creators first, truly reflecting our creator-focused approach.
Outside of work, she keeps up with the latest internet trends and brings energy and warmth to the team. She is a respected leader known for her professionalism, empathy, and ability to inspire others.
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HypeFactory (https://hypefactory.com/)
Head of Influencer Talent Relations
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Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics
Brands face mounting pressure to optimize creator partnerships as investments surge - according to a World Federation of Advertisers research, multinational brands will increase creator marketing budgets by 54% this year.
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Influencers are giving traditional media a run for its money
Influencers play an increasing role in communicating public information. Kate Andreeva of HypeFactory asks whether content creators might one day replace traditional media entirely.
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What's Next After The White House Creator Summit? Industry Calls For Policy Support
The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers, and industry professionals. Projections estimate the creator economy could grow to $500 billion by 2026, and this summit highlighted the importance of acknowledging creators as influential drivers in both the digital and broader economic spheres.
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