Kate Hogenson | Source | Senior Consultant, Loyalty and Customer Experience at Kobie

Kate Hogenson

Senior Consultant, Loyalty and Customer Experience at Kobie and 6 other companies
On the record
Share profile 
Recent Quotes
Sign up to view all

  • They didn’t specify what rewards, it was just about the dynamic of collecting points. That’s fascinating to me, because a lot of retailers say points programs are dead. I would say badly-designed points programs are dead.

Media
Sign up to view all
  • Consumers are Looking for Loyalty Programs with More Versatility

    According to Kobie Marketing’s recent “Loyalty in the Age of the Connected Consumers” report, 75 percent of consumers actively earn and redeem rewards in just three or fewer programs. The report found that successful loyalty programs consistently engage shoppers to keep them interested and don’t simply offer the occasional scheduled discount.

    Article
Employment
Sign up to view all