They didn’t specify what rewards, it was just about the dynamic of collecting points. That’s fascinating to me, because a lot of retailers say points programs are dead. I would say badly-designed points programs are dead.
According to Kobie Marketing’s recent “Loyalty in the Age of the Connected Consumers” report, 75 percent of consumers actively earn and redeem rewards in just three or fewer programs. The report found that successful loyalty programs consistently engage shoppers to keep them interested and don’t simply offer the occasional scheduled discount.