Kate Jaffe

Trends Expert at Rover.com
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Bio

Kate Jaffe is a data-driven creative thinker, fired up about leading innovative social, creative, brand and content marketing teams that get big results. In a nutshell: she strategize, produce, and market insight-driven content to help build celebrated brands.

As an editorial leader, Jaffe has a passion for bringing brands to life through impactful storytelling. Social media, content partnerships, SEO series, long-form articles, native video—you name it, she's produced it. She has hands-on experience leading successful content marketing and creative teams, and an in-depth understanding of end-to-end brand publishing, from identifying consumer insights to optimizing content channels. In the process, Jaffe has built highly successful blogs, content strategies, creative campaigns, and social media programs that drive huge growth.

Recent Quotes
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  • "The names we give our pets provide a peek into our passions, aspirations, happy places, and guilty pleasures, reinforcing what we at Rover know to be true: our pets are as unique as the names we lovingly bestow upon them," said Kate Jaffe, trend expert for Rover.

    11 November 2020
  • “The names we give our pets provide a peek into our passions, aspirations, happy places, and guilty pleasures, reinforcing what we at Rover know to be true: our pets are as unique as the names we lovingly bestow upon them,” Kate Jaffe, trend expert for Rover, said in a press release.

    11 November 2020
  • “During these uncertain financial times, we wanted to publish an accurate report of the true costs of pet ownership in 2020, with a range of expenses,” said Kate Jaffe, pet trends expert with Rover.com.

    “If adding a new family member is feasible both short-term and in the future, that added companionship can be a major factor in mental well-being,” Jaffe said. “Welcoming a new dog to your family is a financial and emotional commitment that shouldn’t be taken lightly. But ask any pet parent, and they’ll tell you the love and joy they bring to your life is priceless.”

    11 November 2020
Employment
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  • Rover.com
    Trends Expert