Kate Smoothy | Source | Founder & Director at Webhive Digital
Kate Smoothy
Kate Smoothy is an SEO specialist, web developer and founder of Webhive Digital, a digital marketing agency based in the UK. Kate and her team work with clients across a variety of industries to boost their digital presence and scale their businesses.
Kate also shares SEO and digital marketing tips on social media with an audience of over 60,000 followers.
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Webhive Digital
Founder & Director
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The social media world is splintering, and it'll pave the way for a new breed of influencer - Business Insider
Influencers must show expertise to escape the digital salesperson trap as the industry gets more saturated and audiences seek authenticity.
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Boosting Topical Authority with SEO Content Strategies & ChatGPT - Screaming Frog
Despite being a new buzzword you’ve likely seen one too many LinkedIn influencers writing about, topical authority is not a new concept in the SEO world. Being a reliable source of information in your niche has helped websites rank on Google for years. After all, it’s why many passion bloggers...
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Email Popup: pros & cons, the 5 types, best practices (+ examples) - Convertkit
Email Popups are somewhat controversial. Learn about the different types and how and when to use them correctly with our tips and pros & cons list.
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TikTok Ban Threatens Creator Incomes and Social Media Dynamics
Kate warns that a TikTok ban will significantly impact creators' incomes, especially those with US audiences. "TikTok's superior organic reach attracts creators," she notes, but a ban may shift them to new platforms like Rednote. With 50K followers, Kate is diversifying content platforms to mitigate risks, hoping the ban is overturned. -
Responsive Websites: A Must-Have for Modern Business Success
Kate stresses that a responsive website is essential for "user experience, SEO, and conversion rates." She suggests starting fresh with a mobile-first approach and using Bootstrap for design. This ensures your site meets industry standards and adapts seamlessly to various screen sizes. -
Exploring PayPal Alternatives: Insights for Small Business Owners
Kate highlights PayPal's fund withdrawal restrictions and suggests exploring alternatives like Stripe, which offers "quick payouts" and "robust dispute support." For e-commerce businesses, Shopify and Woocommerce processors provide seamless integration. Key factors include major card acceptance, refund processing, and automatic receipts. These alternatives ensure smoother cash flow and better business support.
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The most important question you can ask any content writer before hiring them is what writing experience do they have in your industry. Even the best content writers in the world will struggle if they don’t understand your industry. Without an understanding of your industry, it makes it difficult for them to fact check, understand the tone your audience needs or what direction to take with your content. It’s by far the most important question you should ask when interviewing content writers!
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I can’t express enough how much you have to caption your videos. This is essential for those without hearing but for those who prefer to scroll through TikTok without the sound on. You’ll significantly reduce your audience size and reach without captions. There has never been a better time to include keywords in your TikTok descriptions. We’re seeing a huge shift with the platform where videos optimized for their search feature seem to perform better.
