Kate Smoothy is an SEO specialist, web developer and founder of Webhive Digital, a digital marketing agency based in the UK. Kate and her team work with clients across a variety of industries to boost their digital presence and scale their businesses.
Kate also shares SEO and digital marketing tips on social media with an audience of over 60,000 followers.
Influencers must show expertise to escape the digital salesperson trap as the industry gets more saturated and audiences seek authenticity.
Despite being a new buzzword you’ve likely seen one too many LinkedIn influencers writing about, topical authority is not a new concept in the SEO world. Being a reliable source of information in your niche has helped websites rank on Google for years. After all, it’s why many passion bloggers...
Email Popups are somewhat controversial. Learn about the different types and how and when to use them correctly with our tips and pros & cons list.
The most important question you can ask any content writer before hiring them is what writing experience do they have in your industry. Even the best content writers in the world will struggle if they don’t understand your industry. Without an understanding of your industry, it makes it difficult for them to fact check, understand the tone your audience needs or what direction to take with your content. It’s by far the most important question you should ask when interviewing content writers!
I can’t express enough how much you have to caption your videos. This is essential for those without hearing but for those who prefer to scroll through TikTok without the sound on. You’ll significantly reduce your audience size and reach without captions. There has never been a better time to include keywords in your TikTok descriptions. We’re seeing a huge shift with the platform where videos optimized for their search feature seem to perform better.