Katherine Cartwright | Source | Principal at Criterion Global: International Media Buying

Katherine Cartwright, principal at Criterion Global, an international media buying agency, told CMSWire that from her firm's perspective, AI search and "conversations" will become the new interface for how we engage with the internet.

"It's no longer 'linear', i.e. a search bar leading to a listicle of options, but 'circular' as a conversation that's self-referential and learns and evolves over time," she said.

As many others have suggested, Cartwright sees the writing on the wall when it comes to search advertising in the AI space. "It's only a matter of time before AI-based search needs to monetize by supporting brand messaging; we're ready for that shift and look to secure a first-mover advantage for our clients," she said.

https://www.cmswire.com/digital-marketing/google-vs-searchgpt-what-marketers-need-to-know/