Kathleen Vohs

Professor and Chair of the Marketing Department, Carlson School of Management at University of Minnesota
On the record

Kathleen Vohs, Distinguished McKnight University Professor and Land O'Lakes Chair in Marketing, works to understand and communicate the basics of how people think, feel, and behave in order to make sense of marketplace and organizational outcomes. Vohs's research specialties include self-control, the hidden costs of decision making, the psychology of money, the difference between a meaningful and happy life, and heterosexual sexual negotiations. She has authored more than 250 scholarly publications and has been the editor of 9 books.

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