Katie Gray | Source | Principal, Fractional Marketing Leader at Kinetic Marketing Communications
Katie Gray
As a seasoned, award-winning marketer, Katie has established a career blending leadership and results to satisfy multiple stakeholders. She’s known for composing multi-faceted marketing communications strategies and orchestrating cross-functional teams to deliver successful outcomes.
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Kinetic Marketing Communications (https://www.kineticcomms.com/)
Principal, Fractional Marketing Leader
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What Are the Benefits of Email Pop-Ups? - business.com
Email pop-up boxes can help grow your business. Learn more in this complete guide.
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Two PR vets launch Kinetic Marketing Communications
Two PR vets launch Kinetic Marketing Communications. From PR Week
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More Businesses Are Turning to Fractional Marketing, and One New Firm Is Leading the Charge - Grit Daily News
In today's rapidly changing business landscape, companies are increasingly turning to fractional marketing experts for cost-effective, high-impact solutions. Kinetic Marketing Communications, a newly launched agency, is at the forefront of this trend, offering strategic marketing expertise without the full-time price tag. With a focus on measurable outcomes and collaborative processes, Kinetic helps brands not only gain visibility but also build meaningful connections. Discover how this innovative approach bridges the gap between strategy and execution, enabling businesses to thrive in an evolving market. Explore the future of marketing with Kinetic and unlock your brand's potential.
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Boost Email Engagement: Expert Tips from Kinetic Marketing
Katie emphasizes using a valid email list, removing inactive subscribers, and employing double opt-in strategies. She advises, "Avoid third-party lists," suggesting sponsorships for broader exposure. Understanding your audience through analytics and surveys, and writing conversationally, are key to connecting with subscribers. These steps ensure a positive brand experience and effective email marketing. -
Brand Expert Analyzes Iconic Logos of M&Ms and Chick-Fil-A
Katie explains that M&Ms' appeal is due to "innovative, creative advertising" and product quality, not the "m" stamp. For Chick-Fil-A, the "A" signifies "Grade-A" chicken and exceptional quality, aligning with the company's vision and values. The name and logo effectively communicate the brand's commitment to quality and service. -
Email Pop-Ups: Boosting E-commerce Engagement Effectively
Katie explains, “Email pop-ups are intent-based marketing tools for offers or discounts.” Effective in e-commerce, they should be used sparingly to avoid disrupting user experience. Ideal for subscriptions and promotions, they’re unsuitable for sensitive sectors like healthcare and finance.
