Katie Moro | Source | Global Head, Managed Service & Regional Manager Solutions at Productsup

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Katie Moro

Global Head, Managed Service & Regional Manager Solutions at Productsup
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Katie is a collaborative SaaS leader who specializes in helping customers manage digital media assets and product data resulting in a comprehensive marketing campaign, increased share of marketing budgets and the generation of new revenue streams. She has over 13 years experience in digital advertising developing skills that include building trust and rapport with cross-functional technical teams, putting the customer first, and managing time-based goals through prioritization/sequencing.

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  • Productsup
    Global Head, Managed Service & Regional Manager Solutions
Story Ideas
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  • Shein's Ambitious Goal: Competing with Amazon in Fast Fashion
    Katie explains, “Shein aims to compete with Amazon by focusing on low-cost, fast fashion. Unlike Amazon, Shein’s consumers prioritize cost over shipping speed. Shein hopes to operate on lower costs, offering steeper price cuts to its customers, while Amazon’s logistics remain expensive.”
  • Pop-Up Shops: Enhancing Retail Without Replacing Brick-and-Mortar
    Katie explains, “Pop-up shops generate buzz and offer hands-on experiences but aren’t replacing traditional stores.” She emphasizes their role in testing new products and increasing foot traffic. Key steps include selecting high-traffic locations and leveraging social media. Pop-ups allow brands to test markets without high overhead costs, enhancing the shopping experience by providing convenience and fun.
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