Katie Reneker is the Founder of the Woman-owned, WBEC-certified, California-made, and farmer-focused Carmel Berry Co. Her company is shaking up the elderberry industry by refusing to use imported dried berries and instead sourcing 100% American-grown elderberries and flowers. Reneker has emerged and is now at the forefront of the elderberry movement in the U.S., shaping the resurgence of this ancient superfruit through grants, advocacy, education, and mentorship for small family farms. Offering grants and education workshops for new elderberry growers, Carmel Berry is building its supply chain and empowering the company to focus on its core values of sourcing locally and delivering this powerful antioxidant fruit with the highest quality to consumers. For more information on Carmel Berry Company, visit CarmelBerry.com; follow us on Instagram, Facebook, TikTok, and Pinterest. The company is based in Carmel Valley, CA.
Carmel Berry is a 100% Woman-Owned business with a farmer focus. Their mission is to create delicious fresh pressed elderberry products that support their values; promoting health, supporting their local community and their farmers, and living sustainably. Katie Reneker, the CEO of Carmel Berry, joined LiveNOW from FOX to demonstrate how to make the ultimate holiday mocktails with their elderberry products.
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Eldies from Carmel Berry Co - This female-owned brand has crafted immune gummies using American elderberry, which has been sweetened with real fruit and honey. With 3,900 mg of elderberry, it has nine times the serving of big brands and is meant to improve immune support. Plus, its packaging is travel-friendly because it comes in a bag that takes up less space in your carry-on and uses 80% less plastic than a traditional bottle.
“The biggest theme of this project is my connection to the community,” Reneker says. “Through the elderberries, I have strengthened friendships and widened my circle.” ... “Foraging aligns with our family’s values of making as low a footprint as possible,” Reneker says. (Edible Monterey)
“When it comes to the potential of this plant, we’re just scratching the surface,” Katie says. “Because elderberries grow right here, we can support small farmers and local businesses as we create these products.” (Carmel Magazine)
“I believe food is our medicine, and healthy things should be delicious.” (AgAlert, Native shrub may have a future as commercial crop, March 8, 2023)