As a fellow IBS sufferer, former matchmaker, mother and self-confessed prank queen, Katie was no stranger to balancing belly bother with a busy lifestyle—until BelliWelli came along, a brand that people trust not to upset their stomachs. She is skilled in social media, event planning, social networking, customer service, and merchandising.
Katie Wilson shares how her experience of digestive issues brought on by food poisoning led her to launch BelliWelli—a brand placing probiotics in healthy snacks. In addition, she expands on how the brand has scaled rapidly and is shifting the narrative for better-for-you products in grocery stores.
People are talking about real health issues, from cystic acne to IBS, and they are connecting, celebrating, and thriving. As communities are growing around real issues and their resulting lifestyles, there is an incredible opportunity for new brands to emerge in this environment, to be authentic and organic, to connect deeply with a core audience, and to grow incredibly fast.