Kayla Siefker | Source | Director of Media Relations & Public Relations at Gale at Cengage Learning

Communications professional with more than 20 years' experience handling analyst relations (AR) and media relations for high-profile technology solutions, promoting product visibility and brand awareness through diverse channels and collaborating with subject matter experts (SME), analysts, and press around the world to increase share of voice, expanding brand reach. Driven storyteller with a proven record of leading global public relations initiatives through varied media venues, leveraging expertise to build business-to-business partnerships, conduct market research, and inform audiences, driving revenue growth.