Kaylin Kugler | Source | Managing Principal at Capco

Digital lending gives FIs additional data points, such as browser cookies to conduct targeted marketing and direct outreach, enhanced controls of information outflow compared to human interactions, as well as a simpler way of testing to monitor performance and remediate challenges, including A/B testing. For the customer, the experience is simple, efficient and transparent, with many FIs also giving applicants the opportunity to track where they are in the application and funding process.