Keara (Clacko) Borin | Source | PR Rep at RXBAR

Keara is an earned media strategist with a proven track record for securing eye-catching national media coverage for brands including Pop-Tarts, Eggo, Rice Krispies Treats, Nutri-Grain, RXBAR and MorningStar Farms. Leveraging a network of reporter friendlies and data from industry research, she serves as a strategic counselor to executive leadership. She specializes in identifying and presenting trends that not only resonate with today's consumers but also generate tangible business impact for clients.