Keith Anderson | Source | SVP Strategy & Insights at Profitero
Keith Anderson
SVP Strategy & Insights at Profitero
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Will Amazon Prime Day Happen This Year? That Is The $6 Billion Question
How essential is Amazon Prime Day? Brands and third-party sellers depend on it for a sales boost, but the fate of this year's event is uncertain.
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We can assume there will be relative decline in demand for discretionary goods, and a relative increase in demand for essential goods, but we just don’t know yet.
