As CEO of Kloss Creatives — a PR and branding agency for health, wellness, and food companies — Kelsey Kloss is passionate about helping organizations amplify their impact through heightened visibility.
Based in San Diego with clients nationwide, Kloss has a unique dual-sided media perspective with a mix of journalism and PR experience. Formerly, she was a national editor for magazines like Reader's Digest, Good Housekeeping, Prevention, Woman's Day, and Redbook, and is still a regular contributor to health outlets like Runner’s World, Well+Good, HealthCentral, and beyond. Kloss also previously shaped digital marketing strategy for Scholastic and AT&T. In her current role as CEO of Kloss Creatives, Kloss continues her mission to tell incredible stories, while integrating the marketing and branding knowledge she learned from her experience in the corporate world.
A focus on the health, wellness, and food industries was a natural career path for Kloss. She grew up watching her father (a dairy nutritionist) and her mother (a labor and delivery nurse) take on entrepreneurial ventures such as running Gold’s Gym franchises and a protein shake company.
Kloss learned the importance of communication at an early age, having experienced a speech disorder throughout her childhood. While this may have made many shy away from a field in communication, Kloss doubled down on her skills through theater, choir, and broadcast internships to build a career telling the compelling stories of others.
Today, she has shared her wisdom to create a team of impactful communicators. Her multifaceted team at Kloss Creatives has experience in both PR and journalism, as well as branding and digital marketing. Her goal is to bridge the gap between PR and journalism, while helping companies keep all marketing channels closely aligned.
Using her journalism skills to benefit clients has helped Kloss and her team pitch compelling stories and position clients as expert thought leaders. This has resulted in features for brands in outlets like The New York Times, Forbes Health, Women’s Health, Well+Good, AARP and broadcast networks like NBC and ABC.
Kloss studied journalism at Chapman University, writing her first professional articles at publications like the Reno Gazette-Journal, Los Angeles Confidential, Los Angeles Magazine, and the Orange County Register. She is also the author of Malty the Blue Tiger, a line of dual language children's books and audiobooks used by families and teachers worldwide.
For more information about Kelsey and Kloss Creatives, visit www.klosscreatives.com.
A live chat with with Brenda Meller and Kelsey Kloss on 3 Tips for Securing High-Impact PR for Your Business Connect with Kelsey: https://www.linkedin.com/in/kelsey-kloss-digital-marketer/ https://www.linkedin.com/company/kloss-creatives/ https://www.klosscreatives.com/ Originally Aired Tuesday, June 6, 2023 To see the list of upcoming interviews, visit: https://www.mellermarketing.com/upcoming-live-interviews FOLLOW Brenda Meller: https://www.linkedin.com/in/brendameller
Before Kelsey became an entrepreneur, she was a journalist and in-house editor for national media brands like Elle, Good Housekeeping, and Reading Digest. It was during this time Kelsey learned the power of proper storytelling and which kinds of narratives that brands can lean into in order to connect to their consumer. Kelsey later identified…
This week on the podcast, we have a special guest joining us to talk about a topic we haven't had a chance to thoroughly dive into...Welcoming the amazing Kelsey Kloss - from Kloss Creatives - to talk all about Public Relations (PR) and Social powered by journalism! Kelsey is the founder and CEO of Kloss Creatives, and she helps to scale companies as thought leaders in their industry. Kelsey gives us the details on how she got started with PR and Social, and gives us tips on how to build your expertise, build (your) community and really set yourself up for the long game! We get some specifics on when to start seeking media coverage, how to maximize that opportunity and how to start your PR journey if you are a new business! Take a listen and let us know what resonated with you! 🎧 Listen to Public Relations, Social...
"I have always believed that everyone has a compelling story worth telling, and when we know each other's stories, we understand each other better."
"As a journalist and PR agency owner, I've been on both sides of this table, and I'm always disappointed to hear the prevailing belief that pay-to-play is the only option. While there are many pay-to-play opportunities out there, and they're certainly a possibility if you want to invest in them, true editorial coverage is very much thriving and beneficial." - Entrepreneur.com