Ken Sadowsky | Source | Director at Vita Coco

Bio

Ran a NA beverage division of a company started by my grandfather for 20 years. Astute industry trend identifier, my company was among first to distribute Snapple, SoBe Red Bull, and Monster. The first vitaminwater distributor. As a Board member of GLACEAU (parent of vitaminwater, smartwater), I learned a new perspective of the beverage industry. Currently working with some energetic and creative companies.

Recent Quotes

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This shift in tactics is understandable, but true success lies in how these efforts pique interest, retain existing consumers and bring in new customers.

Media

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Frito-Lay’s CMO on the power of Mountain Dew pancakes and DTC

Code Red brisket, anyone? To keep up with rapidly changing consumer behaviors, PepsiCo is launching new culinary digital experiences while looking to ratchet up its dual DTC plays.

Employment

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Vita Coco
Director