Ran a NA beverage division of a company started by my grandfather for 20 years. Astute industry trend identifier, my company was among first to distribute Snapple, SoBe Red Bull, and Monster. The first vitaminwater distributor. As a Board member of GLACEAU (parent of vitaminwater, smartwater), I learned a new perspective of the beverage industry. Currently working with some energetic and creative companies.
This shift in tactics is understandable, but true success lies in how these efforts pique interest, retain existing consumers and bring in new customers.