Ken Sadowsky

Director at Vita Coco
On the record

Ran a NA beverage division of a company started by my grandfather for 20 years. Astute industry trend identifier, my company was among first to distribute Snapple, SoBe Red Bull, and Monster. The first vitaminwater distributor. As a Board member of GLACEAU (parent of vitaminwater, smartwater), I learned a new perspective of the beverage industry. Currently working with some energetic and creative companies.

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  • This shift in tactics is understandable, but true success lies in how these efforts pique interest, retain existing consumers and bring in new customers.

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