Kenneth Daniel Jr. | Source | Founder at Northstar Network, LLC

KJ

Kenneth Daniel Jr.

Founder at Northstar Network, LLC and 4 other companies
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Ken L. Daniel Jr. is a purpose-driven leader at the intersection of marketing strategy and social impact. He has a distinguished background in the automotive and nonprofit sectors. As Founder and CEO of the ReBox Foundation, Ken is pioneering efforts to address community housing needs in Baltimore. He combines his strategic vision with a commitment to transformative social change. Under his leadership, the ReBox Foundation leverages innovative, sustainable housing solutions to provide affordable housing to needy communities, positioning the organization as a trailblazer in Baltimore’s nonprofit sector.

Previously, Ken served as National Multicultural Marketing Manager at Stellantis, leading high-impact, culturally resonant campaigns across digital, social, and traditional media channels. His initiatives expanded brand reach, deepened audience engagement, and enhanced brand equity, particularly within diverse consumer segments. During his tenure, Ken’s strategic insights and people-centered approach to marketing consistently elevated performance and set new standards for inclusive consumer engagement.

A proud Detroiter and dedicated Baltimorean, Ken actively contributes to both communities through partnerships with initiatives such as Girl Talk with Dr. King, Transforming Youths Into Adults, and the Baltimore School of Design. His work aims to close educational, professional, health, and housing gaps, reflecting his enduring commitment to social equity.

Ken holds a Bachelor of Business Administration from the University of Michigan's Stephen M. Ross School of Business and a Digital Marketing Certification from George Washington University's School of Business. Known for his visionary leadership and collaborative approach, Ken is well-regarded for his ability to harness organizational strengths to drive impactful change across corporate and community spheres.

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  • Paid Promotion: Here's How To Get Your Money's Worth

    “Kenneth Daniel, Jr., national multicultural marketing manager at global automaker Stellantis, is a big fan of platforms like Reddit and Pinterest. He offers one big reason why: Consumers express and share parts of their lives on these platforms. “If you can integrate your brand and integrate your product to alleviate consumer pain points in an authentic way that builds trust, you win,” he says. Kenneth says Pinterest is especially useful for B2C brands because it centers around people planning their life milestones. “If you’re getting a new house, having a child, or planning a graduation party, you can leverage Pinterest to plan those life events.” Brands can then use the data collected by Pinterest for targeted advertising, partnerships, and sponsorships.”

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  • Branding Expert Kenneth Daniel Jr. Joins The Brandinc PR Podcast
    Ken will discuss "PR and branding success stories" and "media strategies" on the podcast. With a background in corporate sales and multicultural brand strategy, he offers insights on building authentic connections, social media engagement, and crisis communication. Tune in for actionable advice from a leader in branding and creative consultancy.
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  • “Kenneth Daniel, Jr., national multicultural marketing manager at global automaker Stellantis, is a big fan of platforms like Reddit and Pinterest. He offers one big reason why: Consumers express and share parts of their lives on these platforms. “If you can integrate your brand and integrate your product to alleviate consumer pain points in an authentic way that builds trust, you win,” he says.

  • Kenneth says Pinterest is especially useful for B2C brands because it centers around people planning their life milestones. “If you’re getting a new house, having a child, or planning a graduation party, you can leverage Pinterest to plan those life events.” Brands can then use the data from Pinterest for targeted advertising, partnerships, and sponsorships.”

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